Shruti was just out of school when a chance conversation with a few women who worked as domestic help in the area she grew up in, opened up a new direction in her life. “These women wanted to start a tailoring unit,” she recalls. “But unsupportive husbands and societal pressure to first mind their home left them with no choice but to put aside their dreams.” The conversation set her thinking and a plan took shape, eventually becoming her first venture, ClutchOn in 2009. Shruti was only 19 then.