E-commerce is a major expansion area for most of the last tour operators. Some showed reluctance towards the adoption of key technologues in the past yet most now have realized that they cannot afford to be without it. Airtours provides an example of how these companies are embracing relevant technologies. Large airlines are equally keen to keep abreast of technological developments and to implement these appropriately. Indeed, Mintel (2000b) informs that british airways set up a special airline taskforce in 1990 to ensure that the company stays at the forefront of e-commerce.