Toyota’s customers are very diverse and they range from the low income earners to the very rich. They are widespread around the world. Toyota has catered for all car needs that may arise for any individual with their wide range of motor vehicles. They range from small sports cars to big family vehicles and trucks as well as vans. The customers comprise a varied group of people, with differing ages, incomes, geographical locations, and social and cultural statuses.Customers purchase Toyota products on individual basis according to their specific needs.