conversely in a faraway part of the world (e.g., fair-trade products or legally
logged wood). Consumers can translate their ethical concerns by means of
buying products for their positive qualities (e.g., green products) or by
boycotting products for their negative qualities (e.g., not buying products
made by children). Boycott campaigns against Nike because of alleged labor
abuses and Nestle´ because of the infant formula issue are among the mostcited
examples of the latter (Auger, Devinney, and Louviere 2000; Carrigan
and Attalla 2001; Creyer 1997; Shaw and Clarke 1999; Strong 1996).
Consumers can decide to consider one or more ethical attributes when
buying products.