One Tambon One Product (OTOP) Project is one of the government's urgent policies encouraging Thai communities to make use of Thai wisdom. The government helps impart modern knowledge and manage to introduce the products to the domestic and international markets through chain stores and outlets.
The government aims to strengthen local communities to be self-dependent and create jobs and income to the community members. The local wisdom and resources, therefore, have been employed to develop quality products and service with their own advantages and value added. While maintaining Thai culture and way of life, the products also meet the needs of the domestic and international markets.