Outdoor print campaigns – for example, billboard advertisements – should be located at least 500 feet/150 metres from elementary or secondary schools, places of worship or public playgrounds.
In the case of sponsored public events, specifying restrictions on admission in any contract agreed with an event organiser is a good way of checking audience composition. Wherever it is not known in advance what the actual audience age composition will be, we must check prior similar events’s audience age composition to be sure that it complies with the 70% rule.
For cinema advertising, the rating given by the local film classification board is only a guideline; always use the 70% rule.