Balancing between Usability and Aesthetics of Web Design
Web visual aesthetics and its usability play very
important roles in determining the success of the Website
Abstract— Web visual aesthetics and its usability play very
important roles in determining the success of the Website.
It is difficult to decide which aspect needs to be given more
attention when it comes to designing a Website as aesthetics is
focusing on the ‘look’ and ‘feel’ while usability is stressing on
its functionalities. There is no perfect answer which aspects of
the Web design are more important than the others. In
addition, it is also difficult to have a balance of these two
seemingly contrary objectives of Web design. This research
focuses on how to balance the aesthetics design and the
usability of Web design. This study also investigates methods to
evaluate Web page’s usability and aesthetic appeal, the role of
these two aspects play in the Website design and also the
relationship between these two aspects. The results of study
provide a tangible concept on how the Web usability and the
Web aesthetics design affect each other and methods to balance
between the Web usability and aesthetics design. The
contribution of this paper is to provide guiding principle to the
Website developer in order to develop a Website which is wellbalance
in usability as well as its aesthetics aspect