1908 – Marquis Mills Converse opens the doors of the Converse Rubber Shoe Company.
1917 – World’s first performance basketball sneaker
1921 – Chuck Taylor joins Converse, improves the All Star shoe’s traction and ankle support, becomes America’s first player endorser, and publishes the first of 60 years of the Converse Basketball Yearbook
1935 – World famous champion badminton player Jack Purcell designs an innovative and durable performance court shoe, with its telltale toe Smile
1942 – Fully committed to support the war effort, Converse shifts its sports production and designs the innovative A6 Flying Boot, which the entire U.S. Army Air Corps wears
1984 – Converse is the Official Sponsor of the 1984 Olympic Games. The U.S. men’s basketball team wins gold while wearing Converse.
1985 - Chucks became the shoe of choice for rockers and rebels
1997 - The look was later borrowed by Green Day and the All American Rejects, cementing the shoes as a mass market staple.