the online services division which includes microsoft's search engine and online advertising platform bing posted a loss from operations for fiscal year 2010 of $ 2436 million this way mainly due to an agreement penned with yahoo in 2009 to provide the algorithmic and search platform for yahoo web site under the pact yahoo keeps 88 percent of the search-generated ad revenue for the first five year decreasing incrementally there after this strategic partnership was formed as a line of attack on Google's 65 percent stronghold on the search engine market although Microsoft posted a short-term loss due to the yahoo agreement it anticipates the alliance will have future benefits as an indication of this even though online services is Microsoft's smallest division bing has gotten the attention of its top rival with Google turning the tables to take a page from Microsoft's playbook Google is letting Microsoft experiment with bing and then pilfering its most popular features for its own site according to an interview with Google's CEO Eric Schmidt he consider bing his number one competitor "bing is a well-run highly competitive search engine