Factor
High-context culture
Low-context culture
Overtness of messages Many covert and implicit messages, with use of metaphor and reading between the lines. Many overt and explicit messages that are simple and clear.
Locus of control and attribution for failure Inner locus of control and personal acceptance for
failure Outer locus of control and blame of others for failure
Use of non-verbal communication Much nonverbal communication More focus on verbal communication than body language
Expression of reaction Reserved, inward reactions Visible, external, outward reaction
Cohesion and separation of groups Strong diistinction between ingroup and outgroup. Strong sense of family. Flexible and open grouping patterns, changing as needed
People bonds Strong people bonds with affiliation to family and community Fragile bonds between people with little sense of loyalty.
Level of commitment to relationships High commitment to long-term relationships.
Relationship more important than task. Low commitment to relationship. Task more important than relationships.
Flexibility of time
Time is open and flexible.
Process is more important than product Time is highly organized.
Product is more important than process