Kasikorn Research Centre estimates Bangkok residents will spend THB18 billion on accommodation and restaurants during the three month period, October to December, this year, an increase of 7% year-on- year.
The research centre conducted a survey of Bangkok residents, 15 September to 2 October, on tourism behaviour and preferences during Q4, this year, using a sampling group of 400 respondents.
The survey revealed that 95% of the respondents plan to take overnight trips and 92% said they would take a holiday of two to four days.
inside no 4Based on the survey the bank’s think-tank said domestic tourism would soar during Q4.
It was also noteworthy that businesses have avoided price competition and are instead opting for promotional activities mainly targeting credit card users. They offer added value such as more room nights and free services.
The survey showed that 59% of respondents prefer local non-branded restaurants, but there are opportunities for restaurateurs in shopping centres and community malls in major tourist destinations to attract tourists who are familiar with their brands.
The centre estimated that Bangkok residents will drive domestic tourism during Q4 helping to generate THB18 billion in hotel accommodation and restaurant revenue, representing a growth of 7% year-on-year.
Of that hotels are expected to reap THB9.6 billion, up 7% year-on-year, while restaurants’ revenue should expand 8% to THB8.4 billion.
Kasikorn Research Centre is a subsidiary company of Kasikorn Bank, which conducts tourism and business research mainly on Thailand’s economy including tourism with reliable recommendations and indicators on business prospects.