“It’s the best of Starbucks,” Schultz said in a conference call Monday.
It will be freshly roasted and shipped directly to stores, hand-scooped, freshly ground and brewed in small batches. Baristas have been told to throw out any brew that hasn’t been served within 30 minutes.
“We’ll be pouring out more coffee than most people serve,” Schultz said.
It will be brewed, both regular and decaf, alongside rotating coffees of the week, and sold by the whole bean for $9.95 per pound.
“It’s the best of Starbucks,” Schultz said in a conference call Monday.It will be freshly roasted and shipped directly to stores, hand-scooped, freshly ground and brewed in small batches. Baristas have been told to throw out any brew that hasn’t been served within 30 minutes.“We’ll be pouring out more coffee than most people serve,” Schultz said.It will be brewed, both regular and decaf, alongside rotating coffees of the week, and sold by the whole bean for $9.95 per pound.
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