In the apparel industry, sales and profitability per square meter in a given store typically decrease as sales area increases. However, UNIQLO's business model for profitable large-scale stores has proved highly successful. UNIQLO's big break came with the opening of a store in Tokyo's trendy Harajuku district. In 2000 and 2001, our popularity surged, and sales per square meter increased. Since then, we have maintained sales per square meter of approximately one million yen per year (the figure in fiscal 2013 was 933,000 yen).