Avon Products, Inc, known as Avon, is an American international manufacturer and direct selling company in beauty, household, and personal care categories. Avon had annual sales of $10.0 billion worldwide in 2013.[citation needed]
It is the fifth-largest beauty company and second largest direct selling enterprise in the world, with 6.4 million representatives.[3] Avon Products is a multi-level marketing company.[4] The company's CEO is Sherilyn S. McCoy, who was appointed to that position in April 2012.[5] The former CEO, Andrea Jung, became the executive chairman of the board. Recently, Avon has struggled with the global sales falling for 5 straight years and North American revenues falling 18% in 2014.[6]