Until a few years ago, no one paid much attention to this fruit. But the work of various organizations (the NGO IRPAA/PRO CUC, the KMB, the Austrian Lins diocese, and Austrian Horizon 3000) has improved the profile of Umbu. These groups have worked to improve the public reputation of Caatinga products and have followed the development of the COOPER-CUC cooperative, which produces products that have no added flavors or colors in a small workshop in Uauá in the state of Bahia. The Presidium will draw up a production protocol that ensures the artisan quality of the products made from these fruits and raises the profile of the products on the national and international markets. The objectives extend beyond the improvement of the market for on-farm products to include the development of new work opportunities and new income, the protection of the environment, and the organizational potential of the local population, with a focus on jobs for women.