How does a store like Target go from a standard, big-box discount retailer to a high-demand place to get everyday goods? When you think of the 'discount store,' 'national chain' or 'big-box retailer' category, what comes to mind? Likely a bland image of massive stores with products more focused on price and function. You might even think of specific stores like Wal-Mart, K-Mart or Costco.