Music and entertainment Recognizing that its target customers weren't "all sports all the time," Red Bull extended its strtegy for endorsements and events to the world of music and entertainment . With its penchant for sniffing out the unique, Red sponsors artists, teams, and events in dance, music, film, o games, and other creative media. Red Bull Flying Bach is a ormance troupe that wraps breakdancing around the music ach. The Red Bull Canvas Cooler is a nationwide invitational petition for top artists to redesign the iconic Red Bull cooler. Red Bull Common Thread is a new concept on the concert it-back-to-back performances by bands that shared mem at different points in their evolution