As stated before, Zara doesn't spend much on advertising. They feel that placement and word of mouth are their greatest forms of advertising and thus far, it's worked quite well. But in addition to that Zara has a link known as "People" on their website. "People" is Zara's integrated marketing campaign that is continuous. It is a way for people to show of how they style their Zara merchandise. To participate in "People", you register in "People" and upload a photo of either the item or you in an item from their latest collection. If you're photo is published, which they are published weekly, Zara will give you