kodak has also invested heavily in promoting a corporate image as a firm that takes a stand against corruption and black market practices.the company has been very clear about its business practices and about its refusal to engage in shady dealings.in a country where such practices were once commonplace, and still persist to a degree, this stance has been well received by consumers and has helped to build the company's brand image as an enterprise that can be trusted-which, as it turns out, has been good for business. kodak also boosted its corporate image by opening a factory in russia to produce cameras,film, and chemicals for film processing. in addition to the public relations benefit, this move helped kodak lower its costs by utilizing cheap russian labor and by avoiding tariffs on imports of photographic products into russia.