PROMOTION
Promotion is one of the most powerful ways to attract people to use the product or service. There have many type of promotion which can be done by advertise at billboard and newspaper. Other than that they can open booth or contribution with airlines agency. Airline agency can help to promote and intro the SIA. The nice and colorful brochures will attract people to use the service and product.
Furthermore the SIA also can promote their self by sponsor the events. For example we look at Air Asia. Air Asia sponsor the reality game show The Amazing Race Asia and F1 team AT&T Wiliams. Other, they also recruits pilots through a blogging content and keep in touch with the customer via Twitter and Facebook. This helps the Air Asia known in global and attract people to use their service. Air Asia also sponsor the Manchester United club and this give the big advantages to this airline company to get more profitable with the good and excellent marketing strategy. According to US-based business magazine Fast Company's Air Asia is in the list of top 50 of the most innovative companies in the world in 2007.