1. Transparency : conduct all business operations with openness, honesty, integrity and in accordance with sustainable business ethics principles
2. Commitment : committed to results and corporate social responsibility as to accomplish our goals in full compliance with all obligations and respect to all stakeholders
3. Excellence : committed to achieve business excellence in processes, products and services and supporting creativity and innovation in all our activities
4. Teamwork : stimulate and actively support teamwork and use it to achieve our goals confident in the potential of our people