Starbucks Coffee uses the broad differentiation generic strategy. In this generic strategy, the goal is to make the company different from other competitors. It is such difference that makes Starbucks stand out. The company’s emphasis on specialty coffee easily differentiates Starbucks cafés from many other establishments that offer coffee. However, the application of the broad differentiation generic strategy also extends to other areas of the business. For instance, Starbucks uses its sustainable and responsible sourcing policy to differentiate its products from competitors. This generic strategy is also manifested in the company’s culture. While competitors like McDonald’s and Dunkin Donuts emphasize low cost, Starbucks Coffee emphasizes a warm friendly ambiance that people enjoy.