Publishers are increasing interested in e-book as a way to revitalize stagnant sales and attract new readers. The success of Amazon’s Kindle has spurred growth in e-book sales to over $91 million wholesale in the first quarter of 2010. Eventually e-books could account for 25 to 50 percent of all books sold. Amazon, the technology platform provider and the largest distributor of books in the world, has exercised its new power by forcing publisher to sell e-books at $9.95, a price too low for publisher to profit. Publisher are now refusing to supply new books to Amazon unless it raises prices, and Amazon is starting to comply.