2. Establish the value of the product.
To create value for our products. See how our goods is valuable. And helpful to others much. How do we get our goods and valuable.
For example.
If we do about tea industry, we must say that we value tea?
Such as, good taste, leaf tea quality. Through carefully selected and the secret recipe, unique.
3. Know my weakness.
This we must look for weaknesses. So that we can find a way to solve the points we defects and to see that there is advantages and disadvantages. What should be developed, and what should be solved.