This fashion phenomenon is best seen in Moschino’s latest collection. With Jeremy Scott at the helm, their Autumn 2014 ready-to-wear show was an exploitation of trash-chic with an ostentatious colour palette, double denim, cow print leather and enough gold statement jewellery to make Mr T envious. But the supreme statement of this collection is the worshipping of McDonalds, the de facto king of consumerism. In typical Jeremy Scott fashion he took a rather captivating approach to translating his inspiration into a completed product: From happy meal handbags to creating a Moschino McDonalds waitress, who looks like she has never even seen a Big Mac, let alone eaten one, but his approach is none more appropriate than when creating for Moschino, a brand synonymous with a tongue-in-cheek attitude. As Tim Blanks states: “Frank Moschino loved nothing more than poking the bear of fashion orthodoxy with flagrant infusions of trash.”