2.4 Perceived ease of use
Perceived ease of use is one of the main structural variables of technology acceptance model. It refers to
users’ beliefs that using a particular system is without difficulty and effort. (Davis 1989). The model
expresses that in equal situation users prefer to use websites which are easier to work with. In various studies
the effect of ease of use on attitude is considered as an indirect effect. In other words, ease of use affects the
usefulness and this is through usefulness that it influences attitude. But some studies insist that ease of used
impacts on attitude directly.( Chiu et al, 2010; Yu & Tao, 2009)