It wasn't just the great search results that led to Google becoming so well liked.It also had to do with the way that they presented their product.Most of the other search engines were cluttered.Their home pages were filled with everything from news stories to stock quotes.But Google's homepage was,and still is,clean.There's nothing on it but the logo,the search box,and a few links.It almost appears empty.In fact,when they were first testing it,users would wait at the home page and not do anything.When asked why,they said that they were,"waiting for the rest of the page to load."People couldn't.But the fresh design grew on people once they got used to it.