Hi Team APAC,
I look forward to catching up with many or most of you next week in Portland for our big FW16 launch !!
In my recent travels I visited Team Thailand in Bangkok and during our meetings we discussed how to turn up the heat with KEEN, especially in FW, knowing that Thailand doesn’t really have a FW. The team mentioned they were having a really slow sell-through of the Checker Flag JP SMU version of Newport H2.
I suggested they make a BIG DEAL of the Japan SMU’s, on all of their social media platforms and of course in their own retail, highlight that they are LIMITED EDITION, and extend this message to retail using a little card and clip to really make these SKU’s jump out to the discerning consumers.
Last night they dropped this attached post onto their KEEN Thailand Facebook page and to date they have had 287 likes (almost 3-4 times their average), 18 comments and 13 shares. I look forward to seeing the associated treatment at retail and to hearing of the effect this has on sales in the next 2 weeks.
Great work Team Thailand and thanks for listening.