Seoul Secret’s is doing the right thing to withdraw the advert because the idea of the advert is mainly present about how skin colour effect to the opportunity in our life. The famous actress said in the adverts “If I was white, I would win” then her skin getting darker and she look at another person that brighter than her which is directly to racialism. In commonly, most of Thai women appreciate white skin more than dark skin or tan skin because they think white skin is more attractive than dark skin. As a result, the company would use this core value to sale their product to customer. The journalist is surely right about how the colour of skin effect to women. Many Thai women avoid sunlight to keep their skin white and pale.