As 2016 comes upon us, the new year is a great time to take a fresh look at your PR and marketing plans. One of the trickiest and most desirable sectors to reach is the luxury consumer. For perspective, I’ve gathered the advice of two entrepreneurs who are promoting their companies to this elite audience well.
Noel Shu is Managing Partner and Head Sommelier at Prodiguer brands. This company is known for creating the most expensive champagne ever: nearly $2 million per bottle, and they are poised to do it again. “Maurice Vendome, a rare Grand Cru Réserve Blanc de Blancs champagne, represents more than 100 years of combined experience, expertise and leadership from our team and the wine grower,” he says. Tradition holds that first impressions are the most important. According to Shu, however, “every impression is equally important. We consider it vital that our brand looks luxurious to the eye, feels appeasing to the touch and tastes exceptional to the palate.”