Step 1: Investigation of differentiation in aesthetic preferences across gender by means of a pictorial stimuli—such
as color, and formative design—and questionnaire-response approach on a group of
undergraduate s were conducted in 3 universities on both art and non- art majors.
x Step 2: Attempts in utilizing the collected data was taken from step1 to obtain a set of relevant
variables for the steps that follow.
x Step 3: With the DELPHI technique, a set of different packaging pictorial stimuli—with different
color, formal design, element and principle —which were hypothesized as being able to attract both
sexes differently.
x Step 4: Testing of the research tools against the designated target group for perceptual response.
x Step 5: By means of statistical package, the collected data are organized and designed.
x Step 6: A set of packaging design criteria were used in an analysis to find out about patterns that
distinctively attract male and female target groups.