Brands and Consumer Purchase Behavior
Blackwell et al., (2001) observed that consumer behavior is a set of
activities in which they possess, consume and dispose products and services.
Teng, Laroche and Huihuang (2007) stated that purchase intention of the
specific brand needs assessment of all available Brands. Customers
experience diverse assessment criteria when making any purchase decision
for example brand, prices, features, quality, performance, user friendliness
and convenience Khan et al. (2012). Research conducted by Conner and
Armitage (1998) also observed that when a person decides his/her future
purchase with the help of his/her past experiences of purchases, one can
predict the intention of that person in the future too. D'Souza et al. (2006)
stated that if a person get benefit from his/her previous purchase, s/he will
tell about that experience to others and also purchase that product or services
again and again.Muhammad Irfan Tariq et al. (2013)elucidated purchase
intention concerning four behaviors of consumers comprising the absolute
planto purchase the brand, thinking clearly to buy the brand, when someone
consider to purchase the brand in the future, and to purchase the particular
product absolutely.