Buyers can have a large impact on the expenses, sales, and profits of a company.
Pier 1’s purchasing agents literally comb the entire world looking for products the
company’s customers want most. What happens if the products the purchasing
agents pick don’t sell? Pier 1’s sales fall, and people get fired. This doesn’t happen in
B2C markets. If you pick out the wrong comforter for your bed, you don’t get fired.
Your bedroom just looks crummy.