Marketing Plan
Marketing plan is one part of business plan and it always connected with sales plan.
Marketing plan is an implementation project that made by marketing department of a
company before putting a product into the market. This often needs to do some
marketing research before getting in detailed operational project.
The enterprise's marketing plan means making the strategy, measures, steps of the
specified and detailed instructions for enterprise base on do some research and
analysis of the marketing environment. There are several types of the marketing
plan:
According to the length of the time, it can be divided in long-term plan,
medium-term plan and short-term plan.
According to the scope of the plan involved, it can be divided into general
marketing plan and special marketing plan.
According to the degree of the plan, it can be divided into strategic plan,
operational plan and campaign plan.
Also about the content of the plan, there are around eight small parts: introduction of
the plan, marketing situation analysis, opportunity and risk analysis, map out
marketing goal, marketing strategy, action program, marketing budget and
marketing control.