Given the limited number of competitive new-home communities in the market area and the total lack of active-adult communities, the single-family products planned in Silver Knolls are estimated to capture 4 percent to 6 percent of the projected demand for new housing in the market area if they offer a high-quality product at appropriate prices. This level of activity would generate sales of 150 to 175 units annually, or a monthly communitywide sales pace of 12 units. This projection is realistic given that it is lower than what K. Hovnanian is currently achieving in Mahwah with only three product lines rather than the recommended nine product lines at Silver Knolls.