Vision propels your business forward.
Without vision, a company lacks direction and wanders aimlessly with no navigation or strategies to reach their destination. This lack of vision fosters an environment that haphazardly takes business that comes to them—even if it is the wrong type of business— instead of aggressively seeking out business that their core competencies would best serve. Lack of vision puts a business in the position of weakness instead of strength.
With vision, all things are possible. Vision inspires creativity, ignites purpose and innovation, and fosters growth. It provides a blueprint and allows a business to stay on track and have a gauge to properly measure your progress.
Vision along with a company’s mission, purpose, values, and core value are the foundation of every business. Just as a house cannot be built without a foundation and blueprint, neither can a business.