Restructurings, downsizing, and layoffs typify the experience of many companies. Hence, campus
recruitment is a tough sell these days. To improve their odds, recruiters are visiting business schools
earlier and more often, raising starting salaries, and touting their companies' dedication to work-life
balance. They are also experimenting with other strategies: mining for resumes online, arranging
video interviews, and using instant messaging to cast a wider net and connect more effectively with
today's tech-savvy students. Thus, for example, Whirlpool Corporation. of Benton Harbor, Michigan,
is experimenting with a technology in which students answer a set of questions via a remote
PC-based video camera. The recorded interviews are stored on a secure Web site that only a
Whirlpool recruiter can access. Companies are also updating their career Web sites to get more in
tune with today's students. Whirlpool, for example, includes a chat feature on its site. assigning
employees from different departments to answer questions at designated times. According to the
company recruiting manage "Today college graduates want someone right there when they
have a question. [They want] to communicate interactively with someone rather than just read
someone's observations about the company" (Alsop, 2007).