In this paper, education as a soft power element will be discussed and so the role of universities and schools as actors will be analyzed. In public diplomacy, the schools and universities are important tools for their support to research process and being a cultural implementer of public diplomacy. The research centers in the universities have contributed to the public diplomacy strategy with their scientific report, analyses and publications. Universities are, also, effective in implementing cultural diplomacy and conveying the public diplomacy messages properly. Besides all these, universities hold international conferences, seminars, workshops and congress for supporting the conveying message process. The scientists either representing Turkey in abroad or participating to these activities in Turkey are both message sender and receiver. These people are effective public diplomacy tools as they have important and credible identity and prestige. Therefore, the information transmitted by them is thought as credible (Sancar, 2012, 92).