Behavior effect – is an effect to your personality and how you perform your activities. The media can make you become a videogame or a facebook addict. On the other hand, it can make you a smart student if you use the media wisely.
This effect is usually seen after a period of time. For example, it was found out that kids who watch TV more than 6 hours a day will have attention problems when they go and study at school. People who spend a lot of time of facebook easily gets bored in lectures.