However, from our material we can discern that
different instagrammers reasoned and prioritized differently
in the creation of their instagrams. We discuss this in terms
of balancing a set of compositional concerns among the
photographic subject, the aesthetic or artistic expression
made possible with manipulation of the photographs, and
the formulation of captions. In particular, users who prioritized
aesthetic characteristics tagged their instagrams to
show how they had manipulated the photos. These users
made use of hashtagging as a technical feature of the Instagram
platform to direct their instagrams into specific
streams, thus contributing “to the development of a nonhierarchical
community aesthetic”