With a tag line of, "Is it what you expect to find in the sea? Neither do the fishes", there's plenty you can work with. Advertising agency Quê based in Brazil went with this strong idea across three print ads.
The photography is exceptional, with the clashing colours and careful shadow work. We especially fell in love with the font used for the hard-hitting slogan - almost childlike, it evokes the innocence of nature and the danger that the sea faces.