Previous management wouldn't believe anybody would buy a $1,500 mountain bike with the Schwinn name on it," one Schwinn executive stated Now. Schwinn is emblazoned on everything from $100 kids' bikes to $2,500 mountain bikes. Its top-of-the-line, American-made Homegrown model starts at $1,750. One of it hottest products is a decidedly low-tech, retro-style, one-speed cruiser with a wide seat and balloon tires. It's selling fast in Sunbelt states for up to $250. The Cruiser appeals to retirees and snowbirds in beach communities and to college students who call them"bar bikes" because they are ridden to bars and back.