Marketing Mix: The Four P’s
1.Unlimited usage of mass transit during the month
2.Carpools: Free parking to faculty and staff carpools
3.Vanpools: Vans picked up and dropped off only 8-15 passengers at or near their homes
4.Cyclists: New bicycle paths through the University, free bike lockers and racks, free helmet ($5 for staff and faculty) with the purchase of a tune-up
5.University parking rates increased significantly for single drivers (disincentive) Incentives of UW Program