broad level of questioning such as these questions above, a group might gain insights on what
improvements could be made. But these insights will be made more useful if some time is
spent using a simple diagram that looks at the sequences of activities in industrial design..
This next step is helpful in enabling individuals to see how they make their own contribution
to the entire industrial design process. A diagram, is merely a device to help structure
thoughts and analyse them and is helpful both, to audit existing practice in industrial design
and, to consider improvements.
The following diagram can be used in discussion as an aid to thought. It approximates what
occurs during an industrial design development sequence. As it happens it also approximates
much of what occurs in the creation and manufacture of product. This is not surprising since
we know that industrial design, even if it is in the hands of an external consultant, is a part of
a larger activity