Coca-cola was launched in the 1880s. By 1980, it had been most popular soft drink in the worl for nearly 100 years. However, by that time Coke had more competitoon, and its sales figures started slipping. In an effort to boost sales, Coca-Cola created a new,improved formular. This new formular was tested in 200,000 taste tests, and the results were claer: Most prople much preferred the flavor to the original Coke. The Coca-Cola company decided to stop producing the formular they had been using for 100 years and to replace it with New Coke. This was an enormous marketing mistake. People were outraged that the original Coke was no longer available, and New coke was a flop. Coca-cola quickly and bring back the original formular.