Samsung constantly holds sales promotional events. For example, recently, there is an event called “Samsung Smart TV Promotion” in HongKong. Customers can get a “FREE Samsung 1TB external Hard Drive and 3D Starter Gift Pack upon purchasing eligible model of 3D LEDTV and 3D LCD TV” from 16th October to 30th November (SAMSUNG, 2010c). The promotion is able to help Samsung expand its sales.