Although many employers have invested time and effort in these endeavours out of a strong belief in the value of fairness and equality for the social good, there is a significant part of the business community which has recognized the benefits of including women because of its effects on innovation, decision-making, diversity and their bottom line. This “business case” is compounded by the growing incomes of women – and the customer base they represent – as well as the rapid rise of women in tertiary education – and the growing talent pool they represent.