No one like receiving a complaints, but in another hand you can see it like an opportunity to identify and rectify specific problems with your current service standards, moreover it can help you develop your relationship with your customers and also can help you develop your company’s systems too. It might seem so weird to someone who wondering how complaint can help the company develop, actually it is simple. A complaints can develop relationship with customers by allowing company to demonstrate that company value their trade by taking their concerns seriously and dealing with their complaint.