The business relationship between a franchisor and a fran-
chisee is governed primarily through an agreed upon contract. The
franchisees had to sign an agreement with the franchisor as per
the standard format finalized by the franchisor. This contract
generally favors the franchisor with extensive disclaimers written
in the contract making the relationship between the franchisor
and the franchisees asymmetrical in nature skewed towards the
powerful franchisor and the vulnerable franchisees Thus, extending the
concept of fairness in the context of franchisor–franchisee re-
lationship will help in understanding and managing relationship
effectively to achieve superior performance.