Data-Based Innovation to Disrupt, Restructure Travel Industry
OSTON, MA--(Marketwired - Jan 14, 2016) - Innovation is restructuring the travel industry, and new solutions that solve today's customer pain points will be developed by companies that collect data, manage it effectively, and break down data silos to develop the most comprehensive -- and personalized -- picture possible of the travel customer. As matters stand today, these innovations are far more likely to be driven by tech companies and venture-backed start-ups than by travel providers. These are just some of the key findings of a new report by The Boston Consulting Group (BCG) in collaboration with BCG Digital Ventures and B Capital Group. The report, titled Travel Innovated: Who Will Own the Customer?, is being released today.